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ABOUT ME

Author and Artist // Born 'n raised in Northern Utah

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MY CV

Writing Roles

May 2022 - Feb 2023

ROCK GARDEN

Roles:

  • Head of Communications

  • Senior Copywriter

  • Social Media Manager

  • Photographer

  • Video Editor

  • Led the content creation team and communication strategy, resulting in a 1,300% increase in new app users from May 2022 through February 2023; also mentored our social media and graphic design intern.

  • Coordinated a retail sales/kiosk program across 8 climbing gyms.

  • Created media kits for outreach, a Data Wrangler Program guide, and internal process guides to implement best practices.

  • Created, analyzed, and reported on email campaigns that reached 17,000+ people.

  • Created inspirational and informational digital media (copywriting, photography, video edits, and UX) for websites, social media (Instagram, Twitter, Reddit, and Discord), email, and partner relations; evaluated and reported on content performance.

  • Wrote, reviewed, and edited content for websites and internal and external communications.

Jan 2016 - Feb 2022

CLEARLINK

Roles:

  • Senior Copywriter

  • Digital PR Writer

  • Data Journalist

  • Consumer Trends Reporter

  • Wrote and edited articles, blog posts, emails, and cross-platform content across over a dozen webpages and brands.

  • Collaborated with Editing, Data, Design, Video, SEO specialist, PR/Outreach, and Marketing teams to create and prioritize content to drive traffic to core pages, increase sales, and establish brand identity with expertise, authority, and trust.

  • Mentored, edited, and provided feedback for copywriters and Digital PR specialists.

  • Created, refined, and organized internal process documents to follow best practices and increase efficiency.

  • Landed coverage, features, and citations from major publishers such as MSN, Yahoo Finance, Forbes, USA Today, Business Insider, Entrepreneur, PCMag, CNN, and more.

  • Earned national coverage from a live TV interview with Ashleigh Banfield on NewsNation.

  • Received citations and references in books, webpages, news stations, scholarly research articles, and resource guides.

May 2014 - Dec 2015

Overstock.com

Roles:

  • Product Copywriter

  • Data Content Analyst

  • Fast Track Team

  • Core Product Team

  • Wrote, reviewed, and edited hundreds of priority product descriptions as part of the Core Product Team.

  • Reviewed, edited, and wrote product descriptions for 60% of all SKUs handled by the Product Care team as part of the Fast Track team.

  • Moderated and reviewed, customer questions, comments, and feedback.

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